A definition you can’t own, you can only earn.
And DITA has earned it over 20 years.Even though you can’t literally see the teams of designers, research and development, or to understand how much time is took to make a pair of DITA frames, you will always feel its presence holding DITA products in your hands. DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
”Like master watchmakers practicing their timeless craft, DITA provides a reprieve from a mechanised world where grace, beauty and craftsmanship are increasingly considered antiquated concepts. Inspired by generations of artisans and craftsmen who came before us, we’ve dedicated our lives to the mastery of our art form. Our unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality. Our perpetual mission is to create the world’s finest and most beautiful eyewear because for us, a passionate commitment to excellence is the only acceptable way of life” (DITA).